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Election Advertising

Political Parties To Go PR Crazy

Published måndag 18 januari 2010 kl 17.34
Old style campaigning. Olof Palme presents election posters in the 1985 campaign

Bad news for Swedes suffering from politics-fatigue, this year's general election campaign could be the longest and most expensive ever, according to new figures.

Sweden's main political parties have budgeted at least 35 million US dollars for the campaign, big money here, and much more than was spent in 2006.

The reason for the increase in spending is TV adverts. These have previously been banned in Sweden, but more relaxed regulations mean that Sweden's political parties will be able to put their messages across across the airwaves without journalists asking inconvenient questions.

But not all parties will be pumping money into TV advertising, the Greens and Left party say they don't have the money, according to news agency TT.

Biggest spenders in the 2010 look like being the opposition Social Democrats, who plan to spend 10 million US dollars this year. Next in line is the Centre Party, currently part of the governing centre-right government, and very close to being knocked out of the parliament in the next election, according to the latest polls. They expect to spend 9 million US Dollars.

In total current government will be spending 21 million US dollars in advertising and PR, with the Red-Green opposition alliance spending just 12.5 million dollars, but they will also benefit from campaigns run by the labour unions.

Sweden's next general election is on Sunday 19th September.

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