Mince Beef Sales Decline at Supermarkets
Since the revelation by Swedish Television about the mishandling of mince beef at four Ica Maxi supermarkets, the sales have dropped significantly - in one case by 50 percent.
Depending on the results of a police investigation the owners of these four stores now face losing their licences to sell under the Ica name, Sweden’s largest supermarket chain.
Today a total of 1,400 store owners have been called to Stockholm to attend a meeting for inquiry into what has happened and to discuss the issues further. As a result of the Swedish Television revelation all Ica stores shall now be inspected for quality.