Swedish Consumers Turn to Bargain Stores
Hard times? Not for Sweden’s low-price shops.
The economic crisis is driving consumers towards the budget stores, who are seeing sales increase by up to ten percent.
Swedish chains Gekås and Jula have reported record sales; low energy lamps and bargain winter coats are the big sellers.
But next year could be tough even for the cheapest of the cheap.
An expensive exchange rate for the US dollar will put pressure on all shops.