Sexist Ad Complaints On The Up
”No sexism please, we’re Swedish”. The number of complaints against sexist advertising have been rising, and consumer and industry groups have been taking notice. For example, low budget airline Ryanair declared it a ’storm in a D-cup’ when they were rapped over the knuckles for adverts and promotions that they’ve run in Sweden featuring stewardesses in bikinis.
And when Liberal Party MP Birgitta Ohlsson took them to task over an advert featuring a woman in a sexed-up school uniform Ryanair dubbed her ’Boring Birgitta’.