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Social Media

Swedish Facebook Habits Mapped Out

Published torsdag 12 mars 2009 kl 11.29

Younger Swedes like to socialize while older Swedes mainly use the social websites to network. And most young people have no qualms about logging in at work, according to a new study carried out by the employment agency Manpower and the research and consulting firm Kairos Future.

72 % of Swedes born in the 1980’s are Facebook members. For those born in the 1940’s this figure is 12 %. The study asked 10 000 Swedes of different age groups how they experience the social networks and what they use them for.

According to the findings, younger users see the social networks as a tool for communication and a way of keeping up to date with what their friends are doing. The older users also like keeping in touch with friends online – but they also utilize the professional quality of the networking.

Almost 30 % of all users have been offered a job that way. Among them, most work as consultants, within transport and shipping, as well as within the restaurant trade and catering services. Those within retail and the civil service have not received as many offers.

Where 80 % of the Facebook users born in the 1980’s thinks think that logging in during work hours is ok, only 58 % of those born in the 1940’s would think that was acceptable, according to Swedish news agency TT.

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