Sweden to Export Health Care?
After cars, mobile phones and green technology - is Swedish health care the next big export product? Well, it could be, at least if the Government has its way. But when they mean exporting healthcare abroad what exactly do they mean? The first step is called positioning, says Anders Hallersjö, director of strategic areas of growth at the Swedish Trade Council.
Just how to package Swedish health care is what Anders Hallersjö and his colleagues at the Swedish Trade Council will try to figure out. They have been given 300,000 US dollars by the government to develop what they call a "communication platform", which means a set of soundbites underpinned by facts and statistics which will be fed to government ministers, ambassadors, even the Swedish king, so they can all follow the same script when going abroad.
Exactly what will be promoted is still under discussion, but elderly care, maternity care and care of children have been mentioned. Anders Hallersjö divides it into what he calls the software, meaning consultants and people training potential customers in - for example - how to run a hospital, or delegations coming here to see how the elderly care in a municipality works, and then it is the hardware, like hospital equipment, which hopefully would be sold in the footsteps of the software.