Swedish visiting card titles getting "heavier"
Swedish printers specializing in visiting cards report that their customers are requesting longer and longer titles to impress their clients.
Another trend is too throw in a few English words into those complicated titles to give it that extra flair.
This may not come too much of a surprise because the so-called Swedish for visiting cards doesn't use the Swedish word for "visit" which is besök.
The Swedes use the English and call it "visit" kort.