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National

Swedish visiting card titles getting "heavier"

Published måndag 28 februari 2011 kl 12.02
Is this a cleaner or a "sanitation crew member"...?

Swedish printers specializing in visiting cards report that their customers are requesting longer and longer titles to impress their clients.

Another trend is too throw in a few English words into those complicated titles to give it that extra flair.

This may not come too much of a surprise because the so-called Swedish for visiting cards doesn't use the Swedish word for "visit" which is besök.

The Swedes use the English and call it "visit" kort.

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