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Trade boycott

"Coca Cola's price increases are not reasonable"

Published onsdag 13 april 2011 kl 20.39
"The price increase is not reasonable"
(4:11 min)
Photo: Thibault Camus/ Scanpix

A pricing war has led Swedish supermarket chain, ICA, to go up against soft drink giant, Coca-Cola, by introducing a boycott against the fizzy products. For a little over a week now, the grocery store has refused to buy Coke bottles of a certain size, and customers are having trouble getting their hands on it in some stores.

Click on the link above to listen to Brett Ascarelli's report with interview with Johan Trom, head of dry grocery business at ICA, and Peter Bodor, communication and public affairs spokesperson for Coca Cola Sweden.

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