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Ikea gay advert "in bad taste" - Italian minister

Published måndag 25 april 2011 kl 16.48

An Ikea advert with two gay men holding hands has been branded as "in bad taste" by a top Italian official according to AFP wires.

Secretary of State for family policy Carlo Giovanardi made his remarks in a television interview.

"I find it serious and in bad taste that a Swedish multinational comes to Italy to tell Italians what they should think," he said.

"I think that many clients of Ikea will not find this pleasant," said Giovanardi.

His comments about the advert which shows two men with a shopping bag, holding hands, and the words: "We are open to all familes," has attracted criticism from opposition parties in Italy and gay rights groups.

AFP reports that Gay rights activist Aurelio Mancuso thought Giovanardi's statements were "dangerous and aggressive and risk fueling the climate of homophobia that drives violence and insults against gays, lesbians and transsexuals."

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