Swedish camping to provide niche holidays
As the new Swedish camping season officially opens this weekend, the National Camping Association is predicting a bright future for the industry, which accounted for 30 percent of all guest nights in Sweden last year.
At a press conference Wednesday, the SCR ( The National Swedish Campsite Association) predicted that by 2020, camping would move towards catering for more individual, specialised interests.
"We tried to look ten years ahead to see what we are going to expect , and what we are going to see is more individualised products, people are looking for experiences that are adapted to themselves and their interests, and we'll see niche campsites that offer tranquility or sports etc," said SCR chief executive Lars Isacson.
In July, over 50 percent of all guest nights in Sweden are spent in campsites. Swedes make up 80 percent of that figure with Norwegians, Germans and the Dutch all coming over to spend their holidays camping in Sweden.