Gital Al-Ebeyawi is the person at Kista conference centre in charge of organising this event. She says that last year was the first Games, and 28,000 people came, and it looks like that it'll be even more this time. But it's hard to tell, as only the most fanatical gamers buy in advance.
"I do play a lot, at home" says Gital Al-Ebeyawi, and says she's not unusual, as a female player. "Last year it was about 65 per cent boys and 35 per cent girls".
The game convention is big business - for international developers like EA and also for universities, out to catch the software developers of next year. But Gital Al-Ebeyawi says she is not able to disclose any exact figure.
Swedish game publisher Paradox is at Gamex. They are one of the smaller, independent companies, specialising in historical strategy games. But being small isn't hurting their business, says game developer Henrik Fåhraeus. "We've not noticed much of the economic crisis, really."