Instant success for the author Zlatan Ibrahimovic
The first edition of football star Zlatan Ibrahimovic's autobiography sold out at the publisher's even before it hit the nations bookstores on Wednesday.
The first 100,000 copies of "I am Zlatan Ibrahimovic" will soon be followed by another 100,000, and a third edition is expected to come before Christmas, Swedish Television news reports.
Even though the success was expected, many book sellers have been taken by surprise. "I have never before seen so many books being sold in such a short time," Martin Ahlström, marketing director at the publisher Albert Bonniers förlag told the news agency TT.
The online bookstore Bokus saw nearly 6000 copies of the book being ordered in advance, which is the highest ever in the history of the company. "Significantly more than for example Harry Potter," Mattias Fyrenius at Bokus told the daily Dagens Industri.