A joint initiative by VisitSweden.com and the Swedish Institute using regular Swedes to tweet about life in Sweden has been a tremedous success. Every week, one person has been specially chosen to tweet about their everyday experiences. @sweden has over 20,000 followers and Radio Sweden`s Dave Russell spoke to this week`s curator, Hanna Fange, a 32-year-old from Uppsala who describes herself as "just a boring lesbian truck driver."
An initiative to promote Swedish tourism is proving a hit in social media.
Last month, the Swedish Institute and Visitsweden.com handed over control of their official twitter account to ordinary Swedes, one every week, to describe their everyday lives. From a young sheep farmer to a female priest and lesbian truck driver, the idea has proved a great success with over 20,000 people from all over the world joining in.
Radio Sweden spoke to this week's curator, Hanne Fange, who describes herself as just your "average, boring lesbian truck driver."