TRUCK DRIVING SUCCESS

Driving Sweden's official twitter account to greater success

En bild på Twitters hemsida. Foto: Christine Olsson/Scanpix.
Foto: Christine Olsson/Scanpix.

An initiative to promote Swedish tourism is proving a hit in social media.

Last month, the Swedish Institute and Visitsweden.com handed over control of their official twitter account to ordinary Swedes, one every week, to describe their everyday lives. From a young sheep farmer to a female priest and lesbian truck driver, the idea has proved a great success with over 20,000 people from all over the world joining in.

Published torsdag 19 januari 2012 kl 15:44

Radio Sweden spoke to this week's curator, Hanne Fange, who describes herself as just your "average, boring lesbian truck driver."

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