"We don't have any background in feminism or gender studies," says founder Marcus Sjögren to the newspaper Dagens Nyheter. "We just thought we'd join the discussion."
"You can either interpret it as ironic or as something that gives the debate a new edge," he says.
So far, the henerator website, where you can download the plug-in programme, has been checked out by 55,000 visitors since last Saturday when it was published. 40 percent of them have actually downloaded the programme.