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Swedes buy cosmetics in record numbers

Published måndag 9 april 2012 kl 08.44

The sale of cosmetic and hygiene products is at a record high in Sweden. Last year, Swedes bought products worth $2.2 billion dollars, an increase of 30 percent in the last decade. Many of the buyers are young girls, according to Swedish Radio News.

"The biggest explanation for the increase is really not that people are buying more products, but they are buying more exclusive products," says Olof Holmer at the Chemical and Technical Supplier Association.

The areas which have seen an increase in volume include skin care for men and mouthwash.

The rise in cosmetic and hygiene sales is a cause of concern for the environment, reports Swedish Radio News, but Olof Holmer says that the industry follows national regulations.

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