Low prices more important than origin
The price, rather than the quality or country of origin is increasingly important for consumers according to a food industry report. The survey by Li, an organisation representing companies in the food industry, found that every third person questioned said that they would buy the cheapest food available instead of buying, for example, organic or local products at a higher price.
"Today more consumers let the price decide what they buy," Carl Eckerdal, economist at Li, told Swedish Radio News. "There are several reasons for this but the focus is on a low price. Things shouldn't cost a lot if they want to attract consumers."
Store manager Niklas Persson from Stockholm says that he has noticed the trend but that there are plenty of customers who look for organic or better quality as well.
"Of course we have those who are looking for the cheapest thing but we also have those who are looking for quality. If you come here on a Friday you will find those who want something extra for the weekend. Then we have the customers who come here and want a quick meal. We try to please them all."