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The fascinating history of Swedish snus

Published tisdag 24 april 2012 kl 08.17
History of snus
(4:15 min)
Birgit Larsen and Inga-Britt Andersson demonstrate how snus was packaged 100 years ago at the Swedish Tobacco and Match Museum. Photo: Christina Anderson

Snus is used by more than a million Scandinavians, and has a long history in Sweden. But what is that history? We wanted to find out more about this smokeless moist tobacco, which is reviled by some and indispensable to others. Jeanette Danielson, director of the Swedish Tobacco and Match Museum in Stockholm, shared some of the history of snus.

Sweden has a long tradition of growing its own tobacco. People started using snus in the early 1800s, says Danielson.

“The reason why everyone was cultivating is because in 1724 the Swedish king ordered everyone to start cultivating because too much money was leaving the country for importation,” says Danielson.    

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