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Crown Princess Victoria opens Stockholm Fashion Week

Swedish fashion a booming industry

Published måndag 27 augusti 2012 kl 18.48

The Swedish fashion industry still has wind in its sails. In fact, the business is doing even better than before the financial crisis, news agency TT reports.

Whether it's hip or functional, worn in a castle or a cabin, Swedish fashion sells well internationally.

Never before has Sweden exported so much fashion than during the first six months of 2012. According to ASFB, an industry organisation for Swedish clothing companies, business is booming despite tough times for many markets around the world.

Dressed in a beige silk dress Swedish Crown Princess Victoria opened the Stockholm Fashion Week Monday. "I'm proud of Swedish fashion!" she said.

Christine Sundberg Carendi, secretary general of ASFB, told TT that many of the organisation's members have seen record sales and plan to expand.

Giants like Acne and Filippa K have about US$ 76 million in sales each year. Tiger of Sweden has revenue of almost US$ 45 million. Hunky Dory and Whyred are also doing well.

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