National Encyclopedia jumps into "ungoogleable" fray
Sweden's National Encyclopedia, NE, has entered the fray over the word "ungoogleable" (ogooglebar, in the original Swedish).
"We thought it was justified and interesting to put the word in the encyclopedia after the Swedish Language Council's change of heart," says Jonas Gruvö, the editor in chief of the National Encyclopedia, to news agency TT.
People who search for the word can now find an entry, which in English, translates to, "word or phrase that cannot be found on the Internet with the help of a search engine. Usually bears reference to the search engine Google, but the term has also come to be used about other, similar services on the net."
The encyclopedic entry goes on to explain that pressure from Google resulted in the language council removing the word from its list of neologisms for 2012, issued just before the New Year.
When asked how the encyclopedia will react if the search engine demands it remove the word, Gruvö says they have not prepared anything yet but says the encyclopedia will stand its ground.
Since Swedish Radio Science News reported the story Tuesday, the word has spread over the world and has been translated into several different languages. Entering the world on Google results in hundreds of thousands of results.