EU could ban Swedish snus
Swedish Match, the biggest snus producer in Sweden, says language about additives in a new tobacco directive being negotiated in the EU would essentially ban Swedish snus. Now the Swedish government says it will fight to keep the language banning sodium carbonate or E500 in tobacco products out of any legislation.
"Should it pass tomorrow it will basically be very difficult to produce Swedish snus as we know it today," says Patrik Hildingsson, who works within public affairs for Swedish Match.
Since Sweden joined the EU in 1994 the country has had an exemption to sell the popular wet tobacco, but only inside Sweden.