Cinema films can get equality stamp of approval
Four independent cinemas in Sweden will stamp a big black "A" as in "approved" on film posters and programmes that have passed the feminist so called Bechdel-test, which requires that a film has at least two female characters who at some point talk to each other about something besides a man.
The test come from a comic strip drawn by Alison Bechdel in 1985.
Ellen Telje who runs bio Rio in Stockholm says that she found out about the Bechdel test four years ago and was in shock to find out how few films actually pass the test, even in 2013. The initiative is a way to try to make distributors show more A-branded films, but also a kind of feminist consumer information.
The cinemas concerned are Bio Rio in Stockholm, Roy in Gothenburg, Spegeln in Malmö and Röda Kvarn in Helsingborg.