Alexander Gustafsson's Mixed Martial Arts fight against Anthony Johnson took place in the early hours of Sunday morning to catch the large TV audience watching in the United States, but despite the late hours, fans in Stockholm were still buying tickets at 3 a.m when the two fighters entered the octagonal ring.
Kaveh Sabeghi, CEO and Co-founder of Kimura.se, a web-based magazine in Sweden devoted to all things MMA, tells Radio Sweden that the sport, which combines kickboxing, karate, wrestling and other combat styles, has been the fastest growing sport in the World in the last six years.
"Six years it has been the fastest growing sports and that is we got into. However, in 2009 when we set-up, we could not have imagined what happened at the weekend, with 30,000 fans at the Tele2, that was like a dream, and that dream is now reality."
Kaveh Sabeghi, says that there is no doubt that the Tele2 Arena will sell-out again if Alexander Gusfasson appears in another match there.