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Lenten bun name change after sexism protests

Published lördag 21 februari 2015 kl 12.00
Lapp med priser 18 kronor och texten Tjejsemla Foto: Läsarbild till Sydsvenskan
Tjejsemlor: A reader's photo to Sydsvenskan

After criticism that its new Lenten buns were sexist, a bakery has changed their name.

The bakery, in the southern province of Skåne, has been selling smaller and less expensive Lenten buns as “tjejsemlor”, that is “girls’ Lenten buns”.


The bakery sent a text message to the newspaper Sydsvenskan confirming the product: “Yes, we sell tjejsemlor! Because they are smaller than the usual ones they can be eaten with a good conscience. Some feminists might not like it, but the overall response has been positive.”

The good conscience reference was presumably because they would be somewhat less fattening than the ordinary buns, which are filled with cream and almond paste.

There have been protests both locally and on social media, such as one comment to Sydsvenskan: “”I think this is a good example of how someone unintentionally oppresses girls or young women. You tell us what we should eat.”

The bakery has now changed the name of the product to “minisemlor”.

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