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Nevs not allowed to use Saab name

Published torsdag 20 augusti 2015 kl 11.00
Nevs skylt vid ingången till Saab-fabriken.
The Nevs headquarters. Photo: Victor Jensen/Sveriges Radio.

Electric car manufacturer Nevs will not be allowed to use the Saab brand name in the future, since Saab Group – the aerospace and defence company – owns the rights to the brand name, Swedish Radio News reports.

Nevs bought Saab’s factory in Trollhättan, southern Sweden in 2012 and has manufactured the Saab 9-3 Aero model, but in the future Nevs will not be allowed to use the Saab brand name, following a decision by Saab Group.

“There is an ongoing dialogue with Nevs about the use of the brand name Saab,” Saab Group’s head of press, Sebastian Carlsson told Swedish Radio News.

When Nevs bought Saab Automobiles estate, after it went bankrupt in 2012, the car manufacturer negotiated a deal regarding the Saab brand name, but following Nevs’ financial troubles last year, Saab Group withdrew the rights.

Nevs’ Trollhättan factory is currently closed. However, managers hope to reopen it next year. If and when that happens they will still have the right to manufacture vehicles using Saab’s car design and technology, but they will not be able to use the name Saab.

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