This year's Swedish Music Aid marathon underway
This year's version of the annual charity fundraiser, Musikhjälpen, or Swedish Music Aid, got underway in Linköping, Sunday.
The money raised over the week long telephon, broadcast on Swedish Radio and SVT, will go to the 100 million people forced to flee their homes due to climate related disasters.
Ingen ska behöva fly undan klimatet, or no one should have to run away from climate, is the theme of this year's Musikhjälpen, which feautues veteran host Kodjo Akolor, presenter Gina Dirawi, and music artist Linnea Henriksson. The trio are broadcasting non-stop from a glass box in Linköping's main town square.
"People on the move has been a dominant theme during the summer and autumn and we want with this theme to show that there are many reasons why people are forced to flee their homes and that it is possible to work to prevent it," says Per Byman, executive director of Radiohjälpen. "It's not just conflicts that force people to flee. We also know that many more will be forced to flee in the future because of the climate and therefore we now want to focus on this issue."
Julia Blomberg, Musikhjälpen's content supervisor, says their first task is to raise awareness of the issue among younger listeners.
"Musikhjälpens first task is get people engaged and increase knowledge among a young audience. We want to make people understand that it really can make a difference if you work on disaster prevention, which has proven to be very effective in many places in the world," she says.
Swedish music aid is broadcasting live between 13-19 December from Stora torget in Linköping. The programme is sent non-stop on P3 and on SVT Play.