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Sweden's dark year reflected in Google trend list

Published onsdag 16 december 2015 kl 10.15
Google analyst Jonas Wallentin
(4:46 min)
Over 58 million searches on google in 2015
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Over 50 million searches made in Sweden every day on google in 2015
Jonas Wallentin, analyst at search engine google. Photo:Dave Russell/Radio Sweden
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Jonas Wallentin, analyst at search engine google. Photo:Dave Russell/Radio Sweden
Pastry chef Mattias Ljungberg came up with the semla wrap, which became the most popular food search on google this year. Photo:Dave Russell/Radio Sweden
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Pastry chef Mattias Ljungberg came up with the semla wrap, which became the most popular food search on google this year. Photo:Dave Russell/Radio Sweden
Google search trends throughout 2015.Photo:Dave Russell/RadioSweden
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Google search trends throughout 2015.Photo:Dave Russell/RadioSweden

Over 50 million searches a day were made through Google in Sweden in 2015. But what were this year's most popular search trends?  

The most trending term in Sweden this year has been Lisa Holm, the 17-year-old who was murdered coming home from her summer job. Google analyst Jonas Wallentin says other searches confirm the dark year for news.

He tells Radio Sweden:"It's been a very news heavy year, a lot of dark events - the murder of Lisa Holm, the attack on the school (in Trollhättan) and the stabbing at Ikea, not to mention Paris."

But light entertainment has its place and the popularity of TV4 show "Let's Dance" meant several contestants were placed top trenders in several Google search charts. 

Legendary skier Ingemar Stenmark topped the name trends in sport while the former leader of the Left Party, Lars Ohly, headed the selfie charts. And TV presenter Jennie Strömstedt headed the trending search on the question beginning with 'How'.

"People asked 'how tall is Jennie Strömstedt', which I think was because of the size of her dance partner," Jonas Wallentin says.

What do these results tell us about Sweden today?

"It shows that people are very engaged, they are interested and there is a lot of compassion," Wallentin says. "If you look at the Syrian refugee crisis, there has been a lot of searches about what is happening and why. In particular, how can I help?, what can I do?, how can I donate clothes?"

The recipe search trends in food are always fiercely contested and there was a surprise this year, with the Semla wrap in first place.

Mattias Ljungberg from Tossebageriet in Stockholm is the pastry chef who came up with the idea of a semla bun adapted to a wrap, and its popularity earlier this year was astonishing.

"People queued around the block for them. Normally we sell a couple of hundred a day but with the wrap we sold between 1 to 2,000 semlor a day in the peak season. We sold almost 100,000 in total," he tells Radio Sweden, and adds he will be selling them again next January.  



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