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Analyst: DIY and furniture among the hot goods this Christmas

Published onsdag 23 december 2015 kl 16.35
"New migrants to help increase private consumption in Sweden next year"
(3:11 min)
Holiday shopping in Stockholm. Photo: Hasse Holmberg/TT.
Holiday shopping in Stockholm. Photo: Hasse Holmberg/TT.

Market research firm HUI, part of the Swedish Trade Federation, forecasts this year's December retail sales to be around SEK 75 billion, a growth of five percent from last year.

Michael Cronholm, head of consulting at HUI Research told Radio Sweden that despite the overall increase in sales, people have bought fewer clothing and shoes than expected. However, he says that they expect after-Christmas sales to boost those.

Sales are hottest for goods for the home, including Do-It-Yourself (DIY), furniture and electronics. Cronholm said that furniture sales are not necessarily related to Christmas, but more to a general trend this year of people spending more at furniture stores, which includes not just furniture but also other decorative items for the home.

"We do expect growth this year and next year, and that's due to the economic climate in Sweden," Cronholm said. "We also expect that private consumption will increase by 3.1 percent next year. That is partly because all the new migrants to Sweden will be buying food, clothing and other necessary things."

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