As government-run liquor stores are closed for Norway's day of patriotism and celebrations, Strömstad prepares for an increase in traffic and potentially long lines at Systembolaget, the Swedish retail liquor monopoly, due to an expected temporary influx of their Norwegian neighbors.
Monday was also a holiday in Norway so the chances of a greater than normal amount of visitors seems even more likely.
The town of just over 6,000 people hosts two liquor stores in different parts of town. Strömstad has even posted a special travel advisory on their website reminding visitors to remain patient in traffic, refrain from using the first highway exit, and make use of the town's southern exit to avoid overcrowding.
Maria Reinholdsson, Strömstad's municipal director, is not worried about the anticipated crowds and talks about the positive impact this type of tourism has today and through the year for this coastal town.