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Swedes escape reality with help of 2016's yuletide gift

Published tisdag 22 november 2016 kl 10.38
HUI: Says something about our time
(1:20 min)
A pair of virtual reality goggles can cost as much as SEK 10,000 or as little as SEK 300.
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A pair of virtual reality goggles can cost as much as SEK 10,000 or as little as SEK 300. Credit: Frank Radosevich / Radio Sweden.
HUI Research's Michael Cronholm tries on a pair of virtual reality goggles.
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HUI Research's Michael Cronholm tries on a pair of virtual reality goggles. Credit: Frank Radosevich / Radio Sweden.

Virtual reality goggles are Sweden's Christmas present of the year, says retail consulting group HUI Research.

HUI, which makes an annual top selling Christmas present prediction, says the virtual reality headset is already picking up in sales and says something about the time Swedes live in.

"We live in a digital age and, as a consumer, you need more and more experiences," senior consultant Martin Karlsson tells Radio Sweden.

Some headsets work by putting a mobile photo in a pair of goggles while others have screens already built into the headset. Karlsson adds that the device is mostly used by video gamers but that consumers should expect it to spread to other users.

"I think we will see the (virtual reality) technique in a lot of different areas in the future," he says. "We can watch concerts, we can go to museums, we can do a lot of things."

HUI has been announcing Swedish Christmas Present of the Year for 29 years now. Past gifts include a CD-player, a cookbook, a poker set and "an experience."

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