Education for children in war zones focus of marathon charity broadcast
A week-long live broadcast across Sweden to raise money for charity begins on Monday evening.
Musikhjälpen is a collaboration between Swedish Radio and Swedish Television, along with Radiohjälpen, to try to raise money and bring awareness of an important issue.
This year’s chosen theme is: “Children in war zones have the right to go to school”.
The programme will be broadcast for 144 consecutive hours from a glass studio in Örebro town square from 20.00 on Monday evening.
The three hosts are lead singer of the Hives, Howlin' Pelle Almqvist, singer Josefine "Little Jinder" Jinder and comedian and presenter Kodjo Akolor.
Akolor told Radio Sweden why this year’s theme was important.
“There are conflicts going on all over the world and the easiest way to target a community is through their youth," he said. "If you destroy a school, you destroy a whole generation of knowledge and the potential to be able to rebuild after if peace ever comes to a region, and that’s why it’s so important to be able to make school safe and places that children go to learn, and to have some kind of normal day when you live in a war zone."
Throughout the six days of broadcasting there will be live music and entertainment, as well as discussion with experts and people affected by the chosen theme.
Money can be given to the cause via fundraising and donations. There is also an app which the public can download where they can request a song. It costs a minimum of 50 kronor to do so and the money then goes towards a charity helping children in war zones get an education.
Prime Minister Stefan Löfven has already got involved by putting his watch up for auction. The proceeds will be given to Musikhjälpen.
There were rumours in the newspapers last year that the watch cost 275,000 kronor when in fact, Löfven says, it actually cost 700. As of 14.25 on Monday, the highest bid was already 10,000 kronor, with four days left.
The programme will be broadcast on P3 and SVT Play.