Kosläpp: Sweden's a-Moo-sing cow craze
More than 170,000 people are expected to invade farms across Sweden this spring to watch cows being put out to pasture. Radio Sweden went to a 'kosläpp' on Sunday to find out what's going on.
In the 12 years since a canny marketer at the dairy cooperative Arla invited the public to members' farms to watch the cows being put out to pasture – the 'kosläpp' or 'cow release' – it has become a gigantic craze.
This year, more than 170,000 people are expected at the farms of Arla's members, with as many as 10,000 people descending on some of the most popular farms.
Radio Sweden reporter Richard Orange caught one of Southern Sweden's last kosläpp events, in Staffanstorp near Lund, on Sunday to find out what the fuss is about.