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H&M Removes Steeple Ads

Published måndag 28 november 2005 kl 11.49

The Swedish clothing retailer Hennes & Mauritz is removing giant advertisements from a church tower in downtown Stockholm, after complaints.

Officials at the St. Klara Church had planned to finance renovation of the building through advertising, but did not approve of the H&M ads after they were mounted on the scaffolding.

The banners, measuring around 10 meters by 20 meters, had facial close-ups of Canadian model Jessica Stams.

The church says it doesn’t object to advertising as such, but did not think the fashion ads were appropriate. The space had previously been used for advertising my an organization working with the homeless.

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