World Cup Rights Given to Commercial Channel
Following the ruling by Ministry of Culture that non-commercial television here is not allowed to charge a fee to bars showing the soccer World Cup in widescreen, Swedish Television (SVT) has transfered the rights to its commercial rival.
Minister of Culture Leif Pagrotsky has on a number of occasions showed his opposition to public service television’s plans to take a fee from pubs and restaurants wanting to show the World Cup.
SVT’s CEO Christina Jutterström has now given the rights for showing the World Cup to rival channel TV4. The commercial broadcaster is regulated by different rules than SVT, which means a fee can be charged even though some of the the games will be shown in the public service channels.