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Radio Sweden's news about media in Sweden, from shortwave to satellites and online media

HD TV Coming to Europe

Published onsdag 12 juli 2006 kl 16.31

Satellite TV columnist Frank Östergren writes in ”Aftonbladet” that there will be 100 High Definition TV channels in Europe by 2010. He quotes satellite veteran Benny Norling in the newsletter ”Uplink”.

According to Norling by then there will also be 50 million households in Europe with access to HD-TV, compared to 2 million today.

You hear a lot about HD in the United States, driven by channels like ESPN. Until the soccer World Cup there was very little talk about HD here in Sweden. Unfortunately, while many TV sets were sold on the basis of the World Cup, there were few broadcasts people would actually watch.

Frank Östergren points out that digital TV is just getting accepted here. While he undelines that digital and HD are different, basically you need digital before you can have HD. He also writes that there is only one HD channel in the entire Nordic region right now, a film channel from Canal Digital with a limited schedule.

But public broadcaster SVT will be carrying more programs in teh HD format, and most of its programming will be in regular and HD formats from 2008.

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