Since 2008, Swedish Public Radio and Public Televion together with help organisation Radiohjälpen produce the week long live broadcast Musikhjälpen, with the goal to create awarness about and raise money for a humanitarian catastrophe.
The broadcast is inspired by the Dutch benefit event Serious Request.
Musikhjälpen is held for one week in the middle of December, broadcasted around the clock for seven days. Each year, three famous personalities host the show, broadcasted from a glass house studio located at a public space in a Swedish city. This year the program is hosted by comedian Kodjo Akolor and musicians Pelle "Howlin' Pelle" Almqvist from The Hives and Josefine "Little Jinder" Jinder. The audience request songs, donating money to the cause while doing so. There are also a vast number of initiatives held around Sweden, each one with the mission to collect money to the cause; Musikhjälpen engage thousands upon thousands of people each year.
Artists and celebrities also visit the studio to perform music, as well as auctioning off various items.
It is possible to donate from outside of Sweden through this link. Donations can be made by VISA and MasterCard. Choose amount to donate (in SEK) and press the pink button. Fill in your card number, month and year, and CVC/CVV number, then press the green button. Thank you for your support!