Pernod Ricard Plan Vin & Sprit Clearout

They only signed the deal to take over Swedish distillers Vin och Sprit a couple of days ago, but French Pernod Ricard are already looking scrapping some of the company’s brands.

According to Reuters the brands most at risk include Plymouth Gin and Fris Vodka. They are however some of the company’s smaller products, selling around 900 thousand liters a year, compared to the company’s flagship brand Absolut vodka, which sells around 90 million litres worldwide.