Seminar on podcasting – meet Roman Mars

62 min

PODCAST ABOUT PODCASTING. Swedish Radio’s seminar in Almedalen on Tuesday 30 June about the popularity of podcast radio all over the world. What happens when the journalistic filter disappears?
   One of the main speakers at the seminar is presenter and founder of the success 99% Invisible, Roman Mars

More than 40 million downloads make 99% Invisible, which discusses design and architecture, one of the world's most downloaded podcasts.

“Radio storytelling is extremely intimate and personal. The starting point for 99% Invisible was that I take great joy in discovering and understanding the design of the world we live in”, says Roman Mars about why so many people follow 99% Invisible.

Another participant is Peter Clowney, Managing Director of Arts and Ideas Programming at American Public Media Group. He will speak about what the future of radio storytelling might be and the developments in the global podcast radio market.

A large number of Swedish podcast experts will also be discussing the podcast boom and how it is affecting journalism.

“The rapid development of the media market entails both opportunities and challenges. For Swedish Radio, podcasts are a further means of meeting audience needs and above all of providing qualitative spoken content. At the same time new global digital platforms are challenging the big media companies. So one interesting question is how journalism and the opportunities to investigate current affairs are affected when more people are choosing to talk to audiences via their own channels”, says Swedish Radio’s Director-General Cilla Benkö.

 The seminar was recorded - listen to the podcast with the Swedish part included here

Other participants:

Henrik Torehammar, presenter of the political podcast ”Det politiska spelet”
Caroline Pouron, on the latest project from the documentary podcast “P3 Dokumentär” Patrik Syk, producer of #fallet
Hannah Widell, MD of Perfect Day Media
Thomas Mattsson, Editor-in-Chief, Expressen
Maria Hjelm, the Social Democrats' mini-podcast
Cilla Benkö, Director-General Swedish Radio

Moderator: Ginna Lindberg, Swedish Radio

Seminar “Now everyone is a podcaster. What happens when the journalistic filter disappears?”

Time: Tuesday 30 June 10.30-12.00

Location: Wisby Strand, Kongresshallen, Visby, Sweden (map)

For press accreditation and interviews, contact
The seminar will be held in both English and Swedish.

More about Roman Mars

Roman Mars is not just the founder of the podcast 99% Invisible, a programme about design and architecture that has an audience in the millions. He also started the podcast network Radiotopia, currently the most interesting incubator for radio presenters and creators in the USA. In addition, Roman Mars has experience of new ways of financing journalism, via crowd funding.

More about Peter Clowney

Peter Clowney is Managing Director of Arts and Ideas Programming at American Public Media. His group includes radio programs like The Dinner Party Download, The Splendid Table, Wits, the documentary unit American Radio Works and all the podcasts in APM’s Infinite Guest Network.  Peter helped develop a variety of other podcasts as well, including Here’s the Thing with Alec Baldwin, Freakonomics Radio and The Truth, and he edits the WNYC podcast The Longest Shortest Time. He won Peabody Awards with This American Life and Studio 360.  

For more information, please contact:

Cecilia Roos, Head of Public Affairs, Swedish Radio
+46 (0) 730 56 71 49

Eva Sahlin, Press Officer
+46 (0) 70 684 18 52