Activists complain 'skin-colored' band-aids are always beige

1:45 min

Some band-aids in Sweden are called skin-colored, but they are all the same color: beige. People with a different complexion, have to buy their band-aids abroad if they want them to match their skin, Swedish Radio News reports.

Activist Steffi Aluoch complains that skin has many colors, not just beige.

"If you google 'nude dress', you get an idea of what people mean by nude. It's just beige. Companies take for granted that their customers are white. This is also about the value of people. This means that we're not good enough for companies to create products for us," Aluoch says.

John Womack is the spokesman for plaster maker Cederoth. He says that there has been no demand for other colors but that he understands critics who argue the beige ones seem to be intended exclusively for white skin.

"Of course. We take note of that viewpoint and it's very reasonable that people can find bandaids that match their skin color and don't stand out," he says.

Womack admits they have been a little behind regarding this issue. He says they started discussing it last spring and that the company might produce plasters in new colors in the future.

According to Aluoch, there are multiple examples where beige is called skin-colored. She says that if you go to a store asking for a skin-colored product, they assume you're talking about beige tones.

"We're very used to new underwear materials that are marketed as fitting all skin tones. I think that's comical, because they're only talking about one skin type, they're talking about beige tones," she says.