Successful Swedish YouTubers like Ijustwannabecool and Therese Lindgren have a large and devoted following with their shows on YouTube watched by millions.
Now a new online course based at the Kalix adult education centre in the far north of Sweden, is to teach participants how to become a personality on the streaming video site.
"We will teach them the basics. If you are going to be a rich and famous YouTuber you need something unique. That is not something we can teach but we can help them to find that within themselves so they can be a success," says teacher Pia Nyberg, who came up with the idea of the 20 week-long course.
She says the skills they will teach can be transferable to the wider job market.
I am sure that companies will want to have people who know the techniques and knowledge of making a fairly good video."