Soft start expected when Amazon launches operations in Sweden

The American e-commerce giant Amazon will open for business soon in Sweden after years of speculation. Interviews by Swedish Radio News suggest the company will likely take a measured approach to its launch here though.

According to a number of sources in the e-commerce industry, the online retailer will roll out a website translated into Swedish that'll feature dozens of local retailers and brands.

Items will be partly shipped from Germany via postal service Postnord in the beginning. But it's believed Amazon will offer more services here in the long run.

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