In Sweden high season for ice cream can start with snowflakes

4:00 min
  • The snow may still be melting in parts of the country, but it is already high season for ice cream in Sweden, with gelato parlours opening up again, and ice cream trucks visiting more often.

  • One of Sweden's largest ice cream truck companies tells us that its high season started on April 1st.

  • Sara Rencrantz, head of communications for Hemglass, explains how operations throughout the winter are financially worth it and how the pandemic has affected sales.