The Ice Hotel in Jukkasjärvi

Swedish Lapland Beckons

Sweden’s age-old rivalry with Finland has crossed sporting, cultural and geographical boundaries in its time, but now the competition has taken on a more modern twist in the contest to attract tourists to the countries’ exotic northern extremeties.

Sweden admits that Finnish Lapland is doing a much better job in attracting international visitors and is crying out NO MORE! As Radio Sweden’s Dave Russell reports, the battle lines have now been drawn:

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