The Minister and his hopes for success
food politics

25 Ambassadors Named in Food Pursuit

Twenty-five new “food ambassadors” were appointed by Minister for Agriculture Eskil Erlandsson as part of the government’s multi-million plan to put Sweden on the map of culinary greatness. Speaking at a press conference on Tuesday, Erlandsson said that the new ambassadors are business owners from throughout Sweden who all have one thing in common: they are “united in their love of food.”

According to news agency TT, the food-lovers’ task will be to help spread the vision of Sweden as Europe’s top culinary country. The government hopes the investment will have some real economic effects, too; the goal is that 10,000 new jobs will appear in the countryside as a result, and that hotel stays will increase 20% during the program’s three-year period.

The government will invest 160 million kronor or 22 million US dollars in the pursuit through 2013.

Our journalism is based on credibility and impartiality. Swedish Radio is independent and not affiliated to any political, religious, financial, public or private interests.
Du hittar dina sparade ljud i menyn under Min lista