Stockholmers have been treated to a two-week-long party ahead of today's ceremonies. Ever since National Day on June 6th the centre of the city has been full of stages, live performances, open air discos, and also of course the chance for the sponsoring companies to get their company names linked in some way to the big event. The festival, in the heart of the city, has gone under the name of Love 2010. Stockholm's Arlanda Airport has even called itself the "Official Love Airport" for the festival.
The aim of "Love 2010" has been to "share the love" among all Stockholmers, with plenty of events for singles, and even marriage guidance counsellors for those already hitched, according to media co-ordinator Per Björklund.