Harry Potter and the Deathly Hallows is the final instalment in British author JK Rowling’s series of books about a boy wizard.
A price war has broken out between the major Swedish booksellers and department stores in an attempt to lure readers to their stores - and all of them are prepared to sell the book at well below the recommended retail price.
National department store chain Åhlens is offering the new Potter for US$26, while bookstore Akademibokhandeln is charging a dollar less.
Swedish online retailers are attracting customers away from the high streets by charging even less - one site is offering the book for just US$20.
The recommended retail price is US$35.
According to Sweden’s biggest book chain, Akademibokhandeln, the price war is losing them money,and they don’t expect to make any profit on the latest and final Harry Potter title.