Cod Off The Menu?

Refusing to buy cod is very much on the menu for the majority of the Swedish public.

After a recent widespread campaign highlighting the desperate plight of the endangered species along Sweden’s coastline, the country’s major supermarkets have picked up on the public mood and have banned the sale of certain brands of cod.

An award winning book called Tyst Hav or silent sea, by Isabella Lövin, has been credited with playing a major part in shaping views here.

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