They are a common sight at every subway station in Stockholm: free newspapers. Until this week, Stockholm’s commuters could choose between three different free editions - “Metro”, “Stockholm City” and “Punkt S-E”.
But with the competition for the newspaper market getting tougher, the third one was cancelled this last Monday. Now only “Metro” and “Stockholm City” are left to fight for their share of readers. The question often asked is if free newspapers that basically rely on advertising necessarily have to be bad journalistic products?