Per Kuhmunen (L) has run a reindeer ride at the market for over 20 years
indigenous culture

Market Brings Crowds to Lappland

Still going strong after 400 years - Lappland’s traditional market opens on Wednesday evening.

One of Northern Europe’s biggest winter festivals, the market near Jokkmokk is based on the culture of the indigenous Sami people, who have traditionally lived by herding reindeer across the Arctic north of Scandinavia and Russia.

Swedish merchants would toil up the icy roads every year to reach the market, which lies 1,000 kilometres north of Stockholm. Their goal was the famous reindeer skins and Sami craft items.

Now this event has become a modern tourist attraction, with almost 47,000 people braving the cold in 2008 to take part in winter sports like ice fishing, snow safaris and of course explore Sami culture and history.

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