The Two Party leaders shaking hands

Sahlin Gets More Negative Press Than Reinfeldt

The picture portrayed in the Swedish media of Social Democrat leader Mona Sahlin is much more negative than what it was for Prime Minister and Moderate Party leader Fredrik Reinfeldt in opposition. The information comes from research carried out by Cision on behalf of Swedish Radio’s Ekot news service.

Cision went through articles about the Social Democrats over the last year and compared them with articles on the Moderates four years ago before they came to power.

The articles about the Social Democrats and Sahlin were 27 percent negative while only six percent of articles about the Moderates and Reinfeldt were negative.

The researchers found that during his spell in opposition, Reinfeldt was often seen giving his own views to readers while Sahlin is often only written about.

Kent Asp, a professor in journalism in Gothenburg, told Ekot that the Social Democrats only had themselves to blame for creating this negative picture in the media.

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