Did the ads play a role?

Gov't Sues Corona Makers for Beer Ads

The Swedish Consumer Agency (KO) is suing the makers of Corona beer for failing to follow Sweden’s tight advertisement laws for alcohol. KO demands that the company Birra Mex pay a fine of 200,000 kronor in compensation, the equivalent of 28,000 US dollars.

The governmental KO came with an injunction against Birra Mex in 2007 after the company advertised Corona with pictures of fruit and broken beer bottles, which they said broke Swedish alcohol and marketing laws. The company escaped a fine at that point, but would have to pay if the same thing happened again.

KO has now discovered that Birra Mex bankrolled a similar advertisement in tabloid Aftonbladet this year, and demands that Birra Mex pay up.

The decision should come later this year.

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